Posts Tagged Cingles Blaus
Cingles Blog
cinglesblog.com continues the natural positioning strategy that somosene Network created for the winery Cingles Blaus consumers thinking of new generations. What we did was incorporate on their labels two-dimensional codes , better known by his proper name of QR code, thereby opening a new door for conversation and promotion between producers and wine lovers and business agents, etc.. In this way we create for Cingles Blaus but also for the community of wine producers, the label infinite , ending, if that is the will, to the limitations of space for the producer to say what he wants from his wine.
cinglesblog.com is the site that everyone can access wherever they are and post comments on the experience you are living at that time with some of their wines. Just from a mobile can post comments, access the latest news from the winery, the region in which you work, the vicissitudes of vintage, discoveries, a calendar of events around the wine, going round the world from fair to fair. In a word, cinglesblog.com now encrypted in each code for each tag, the user can follow the life and miracles of the winery Cingles Blaus because each bottle will be receiving the house keys that activate simply by using your phone to open the door .
With the winery Cingles cinglesblog.com Blaus takes another step towards conversation with wine lovers, to the opening of new markets and innovative techniques available to establish itself as one of the most modern wineries in Spain.
Once again we thank the trust. Salut!
Cingles Blaus - press
More wine culture
What do we mean by democratizing the wine?
We talked about finding the vehicle of communication and production criteria that bring us closer to more consumers, eager and curious, but who might feel excluded from a discourse that seems to be only for connoisseurs. Democratizing demystify wine and make next. So Cingles Blaus looking to make easy drinking wine with aromas weird tastes clean and free, to be appreciated in the table and enjoyed without more, that cause repeated and leave you more than good feelings. The goal of the winery is that when you transferred the gateway is accessed more wine culture in general, and thus the consumer feel more informed and more trust in their judgment and in their future choices.
To achieve this we have developed two parallel and complementary strategies: to create wines with an excellent price / quality ratio, and the incorporation of innovative technological resources in the field of communication to establish the most direct relationship with our consumers.
This tool is called a bar code and two-dimensional evolution is popularly known barcode.
Cingles Blaus - Image and communication
Cingles Blaus is a young company founded in 2002 in a former vineyard of Montsant, and is a partnership between Magi, winemaker and founder of the brand Busquets family, owner of Mas de les Moreres, where currently produced and created wines . The project as we know, does not respond to a nostalgic factor, but the veteran entrepreneurial flair Busquets family. Lifelong entrepreneur and heir to a tradition of designers, Josep decided to rescue the old vineyards of the farm and experience a new world of business. So the encounter with Magi and Cingles Blaus empadrona at Mas de les Moreres. The creators of the wines are Eloi Mila and Magi.
October, Mas de les Moreres Selecció and dolç, pansificado, are wines of medium and high.
Cingles Blaus are in the Catalan language the words for the sharp tips in blue ending Montsant massif, always seen from land, give the feeling of being embedded in the sky. Name the emotion that is repeated again and again, year after year, generation after generation, to pass by and open to experience the feeling of peace, of infinity, of intimacy it conveys. This is the spirit that holds each bottle of wine and is the one we share with every person who drinks.
Somosene When we started working on Blaus Cingles identity, we knew the infinite label created from the two-dimensional code, doors open alternatives, different, new especially for this modern wine produced by a young winery, wanting to give talk about not only the content of the bottle, but the intention behind it
Cingles Blaus - promotion
Democratizing the wine
When from Cingles Blaus assume democratize the wine, we are making a statement of intent: to work to return the wine to the daily diet, sustainable and healthy Mediterranean diet represents one of the greatest exponents inimitable Mediterranean culture.
To deny this is not technological progress or develop a discourse that does not represent us, we do our technical progress and we apply it to reach as many potential wine lovers, combining wine culture that runs through our veins for centuries with social tools of communication today to open an innovative new gateway to more culture of wine ...
